So what if we oversimplify in order to get through our days? So what if we hold tight to familiar ideas that give us the answers we crave? What does it matter? In my view, it matters a lot. In creative endeavors, we must face the unknown. But if we do so with blinders on--if we shut out reality in the interest of keeping things simple--we will not excel. The mechanisms that keep us safe from unknown threats have been hardwired into us since before our ancestors were fighting off saber-toothed tigers with sticks. But when it comes to creativity, the unknown is not our enemy. If we make room for it instead of shunning it, the unknown can bring inspiration and originality.