"Information about toxicity in food is widely available, but people don't want to hear it. Once in a while a story is spectacular enough to break through and attract media attention, but the swell quickly subsides into the general glut of bad news over which we, as citizens, have so little control. Coming at us like this -- in waves, massed and unbreachable--knowledge becomes symbolic of our disempowerment--becomes bad knowledge--so we deny it, riding its crest until it subsides from consciousness. . . . In this root sense, ignorance is an act of will, a choice that one makes over and over again, especially when information overwhelms and knowledge has become synonymous with impotence. I would like to think of my "ignorance" less as a personal failing and more as a massive cultural trend, an example of doubling, of psychic numbing, that characterises the end of the millennium. If we can't act on knowledge, then we can't survive without ignorance. So we cultivate the ignorance, go to great lengths to celebrate it, even. The faux-dumb aesthetic that dominates TV and Hollywood must be about this. Fed on a media diet of really bad news, we live in a perpetual state of repressed panic. We are paralyzed by bad knowledge, from which the only escape is playing dumb. Ignorance becomes empowering because it enables people to live. Stupidity becomes proactive, a political statement. Our collective norm."