"The ads have also helped manufacture a sense of panic about time, depicting families so rushed and harried in the morning that there is no time to make breakfast, not even to pour some milk over a bowl of cereal. No, the only hope is to munch on a cereal bar (iced with synthetic "milk" frosting) in the bus or car. (Tell me: Why can't these hassled families set their alarm clocks, like, ten minutes earlier?!)"