Memory, Evans-Pritchard reasoned, was an indirect expression of power. The Arenos faced structural amnesia about something else and linked it to a different source of power: the Louisiana Chemical Association, the Society of the Plastics Industry, the Vinyl Institute, Shell Oil, PPG Industries, and their leaders in government. Spokesmen for this source of power drew the popular imagination to the exciting economic fugure. The Arenos felt that their silent bayou, their buried kin, their dead trees were forgotten.