"a production company working on a new animated series called me to ask if they could use the name "Duff" for a brand of beer in the show. I laughed and said of course, no problem. The whole thing sounded like a low-rent art project or something--I mean, who made cartoons for adults? Little did I know that the show would become The Simpsons and that within a few years I would start to see Duff beer glasses and gear everywhere we toured."