It's the whole country that makes or breaks a thing like this. New York has very little to do with it. Now if it were a play, it would be different. New York does make or break a play; but it doesn't make or break a book; it doesn't make or break a magazine. The great mass of the readers are outside of New York and the rural districts are what we have got to go for. They don't read much in New York; they write and talk about what they've written. Don't you worry.