The conflict between these visions is not between good and evil, but between different ideas of the good life, between ethical orders that give priority to personal liberty and those that give priority to what might be called connection. To Borlaug, the landscape of late-twentieth-century capitalism, with its teeming global markets dominated by big corporations, was morally acceptable, though ever in need of repair. Its emphasis on personal autonomy, social and physical mobility, and the rights of the individual were resonant. Vogt thought differently. By the time he died, in 1968, he had come to believe that there was something fundamentally wrong with Western-style consumer societies. People needed to live in smaller, more stable communities, closer to the earth, controlling the exploitative frenzy of the global market. The freedom and flexibility touted by advocates of consumer society were an illusion; individuals' rights mean little if they live in atomized isolation, cut off from Nature and each other.