"No wonder that tantra is so popular today in the West: it offers the ultimate "spiritual logic of late capitalism" uniting spirituality and earthly pleasures, transcendence and material benefits, divine experience and unlimited shopping. It propagates the permanent transgression of all rules, the violation of all taboos, instant gratification as the path to enlightenment; it overcomes old-fashioned "binary" thought, the dualism of mind and body, in claiming that the body at its most material (the site of sex and lust) is the royal path to spiritual awakening. Bliss comes from "saying yes" to all bodily needs, not from denying them: spiritual perfection comes from the insight that we already are divine and perfect, not that we have to achieve this through effort and discipline. The body is not something to be cultivated or crafted into an expression of spiritual truths, rather it is immediately the "temple for expressing divinity."