If you believed in rationalism, you would believe that the facts will set you free, that you just need to give people hard information, independent of any framing, and they will reason their way to the right conclusion. We know this is false, that if the facts don't fit the frames people have, they will keep the frames (which are, after all, physically in their brains) and ignore, forget, or explain away the facts. The facts must be framed in a way to make sense in order to be accepted as a basis for further reasoning. If