...just keep going. JKG. Winston Churchill said it in one of the darkest moments of World War Two, when the outlook was as bleak as it had ever been. On 10 May 1940, the British looked to be finished. They stood alone against the vicious and victorious Nazis. Two weeks after Churchill came to power, France was knocked out of the war, and 340,000 British troops had to scramble to escape over the beaches at Dunkirk. The Germans had absolute control of all of Europe. It seemed impossible that Britain could survive. What was Churchill's response? 'When you're going through hell, keep going.' Even if you don't make much progress, you just have to keep going. It is not only the heart of survival, it is also the key to success. It's really not that different when we face traumas elsewhere in our lives. Bereavement, illness and heartbreak are part of every human life. Sometimes the emotional impact of these events can bring us to our knees. But the way through is always the same: keep going. When we give up, we know our destiny. When we keep going, we earn the right to choose our fate. Ingrain it in your DNA: JKG.