"Brewers are craftsmen to be envied, and Goibhniu is one of the finest. His daily work is easily tested and tasted, and unlike, say, one of those people who greet you in a soulless big box store, he can point to the produce of his labor and say, "There. I made that." These days he has a taproom next to his smithy (for he is also an extremely accomplished blacksmith), and he is often found behind the bar, pulling pints for people and grinning as he serves up his latest creation. I have always liked him. Then again, it's difficult to dislike a man who takes pleasure in giving away free beer."