Decades of social science studies have confirmed what the Heidi/Howard case study so blatantly demonstrates: we evaluate people based on stereotypes (gender, race, nationality, and age, among others). Our stereotype of men holds that they are providers, decisive, and driven. Our stereotype of women holds that they are caregivers, sensitive, and communal. Because we characterize men and women in opposition to each other, professional achievement and all the traits associated with it get placed in the male column.