"The idea of holiness is so central to biblical teaching that it is said of God, "Holy is his name" (Luke 1:49). His name is holy because He is holy. He is not always treated with holy reverence. His name is tramped through the dirt of this world. It functions as a curse word, a platform for the obscene. That the world has little respect for God is vividly seen by the way the world regards His name. No honor. No reverence. No awe before Him."