What this means is that we should reject not only all manifestations of 'alternative modernity' (which amount to a 'capitalism without capitalism', without its destructive aspect), but also all attempts to rely on particular traditional life-worlds (local cultures) as potential 'sites of resistance' against global capitalism. The only path to freedom leads through the zero-point of the brutal loss of roots, i.e., the bringing to an end the disintegration of traditional ties set in motion by capitalism. When capitalism relies on traditional cultural roots it tries to contain its own destructive force.