"You can't manage what you can't measure" is a maxim that is taught and believed by many in both the business and education sectors. But in fact, the phrase is ridiculous--something said by people who are unaware of how much is hidden. A large portion of what we manage can't be measured, and not realizing this has unintended consequences. The problem comes when people think that data paints a full picture, leading them to ignore what they can't see. Here's my approach: Measure what you can, evaluate what you measure, and appreciate that you cannot measure the vast majority of what you do. And at least every once in a while, make time to take a step back and think about what you are doing." --