What a uniquely capitalist response to that gender inequality: women have been forced by convention for generations - millennia - to spend money on expensive clothes and agonising shoes, to daub themselves with reality-concealing slap, to smell expensively inhuman, to self-mutilate in pursuit of eternal youth; and this, quite rightly, has come to be deemed unfair. But how do we end this hell? We make men do it too. Well done everyone.