The connection between economic interest and recognition was well understood by the founder of modern political economy, Adam Smith, in his book The Theory of Moral Sentiments. Even in late-eighteenth-century Britain, he observed that the poor had basic necessities and did not suffer from gross material deprivation. They sought wealth for a different reason: To be observed, to be attended to, to be taken notice of with sympathy, complacency, and approbation, are all the advantages which we can propose to derive from it. It is the vanity, not the ease or the pleasure, which interests us. But vanity is always founded upon the belief of our being the object of attention and approbation. The rich man glories in his riches, because he feels that they naturally draw upon him the attention of the world, and that mankind are disposed to go along with him in all the agreeable emotions with which the advantages of his situation so readily inspire him ... The poor man, on the contrary, is ashamed of his poverty. He feels that it either places him out of sight of mankind, or, that if they take any notice of him, they have, however, scarce any fellow-feeling with the misery and distress which he suffers.