Second, this was an idea championed by those at the highest levels of the company. Had the enormous task of making Notes Day a reality been shunted off on someone who didn't have the clout to throw muscle behind it--and not entrusted to Tom, who in turn recruited the most organized people in the company to help him--it would have been an entirely different experience. Employees wouldn't have bought into the idea because they'd sense that management hadn't, either. And that would have rendered Notes Day moot.