Bannon's entire political career, such as it was, had been in political media. It was also in Internet media--that is, media ruled by immediate response. The Breitbart formula was to so appall the liberals that the base was doubly satisfied, generating clicks in a ricochet of disgust and delight. You defined yourself by your enemy's reaction. Conflict was the media bait--hence, now, the political chum. The new politics was not the art of the compromise but the art of conflict.