"He was a knight of the range, a western hero who quickly became part of popular American folklore. His beliefs and personal habits were sketched as a guideline to those who wrote his adventures. "The Lone Ranger believes that our sacred American heritage provides every individual the right to worship God as he desires. The Lone Ranger never makes love on radio, television, in movies, or in cartoons. He is a man who can fight great odds, yet take the time to treat a bird with a broken wing. The Lone Ranger never smokes, never uses profanity, and never uses intoxicating beverages. The Lone Ranger at all times uses precise speech, without slang or dialect. His grammar must be pure: he must make proper use of 'who' and 'whom,' 'shall' and 'will,' 'I' and me.' The Lone Ranger never shoots to kill: when he has to use his guns, he aims to maim as painlessly as possible. Play down gambling and drinking scenes as far as possible, and keep the Lone Ranger out of saloons. When this cannot be avoided, try to make the saloon a cafe, and deal with waiters and food rather than bartenders and liquor."