This all seemed quaint and amusing, but as the book moved through to the modern day, nothing changed. People still fell to the influence of persuasion techniques, especially when they broadcast information about themselves that allowed identification of their personality type--their true name, basically--and the attack vectors for these techniques were primarily aural and visual. But no one thought of this as magic. It was just falling for a good line or being distracted or clever marketing. Even the words were the same. People still got fascinated and charmed, spellbound and amazed, they forgot themselves, and were carried away. They just didn't think there was anything magical about that anymore.