What I hate is when consumers act as if farmers want these things, when it's consumers who tell farmers what to grow. They've wanted cheap food. We've grown it. If they want cage-free eggs, they have to pay a lot more money for them. Period. It's cheaper to produce an egg in a massive laying barn with caged hens. It's more efficient and that means it's more sustainable. Yes, I'm saying that factory farming can be more sustainable, though I know that word is often used against the industry. From China to India to Brazil, the demand for animal products is growing -- and fast. Do you think family farms are going to sustain a world of ten billion?