Lowe has broken from the Christianity of his parents, a faith that now seems hopelessly out of date. The meek shall no longer inherit the earth; the go-getters will get it and everything that goes with it. The Christ who went among the poor, the sick, the downtrodden, among lepers and prostitutes, really had no marketing savvy. He has been transfigured into a latter-day entrepreneur, the greatest superstar sales person of all time, who built a multinational outfit from scratch.