Some people specialize in initiating things. These are the good-idea people, and every workplace should have some of them. But in high-level management positions, these people can get so many things going that they cannot follow through on them all, and some initiatives die for lack of attention. A manager who comes up with lots of new ideas for improvements and changes might get people excited at first, but without using the other three types of conversation to sustain the initiative, people lose interest. After the fiftieth great idea of the month, people will roll their eyes when the fifty-first is proposed. Too many initiatives can lead people to question the credibility of the initiator, lose confidence in the initiative, and disengage from their own work. When people are not sure about what is serious work and what it just hot air, they tend to ignore all new ideas and withdraw, concentrating on what is immediately in front of them. Use your Initiative Conversations to launch the work you are committed to seeing come to fruition.