But we outgrow this spontaneity and forget the completeness of the circle of blessing. Once again we have come to think of happiness as material prosperity, as affluence. This is the consumer mentality, and is how Madison Avenue would have us think. When we have been turned into consumers we are lowered from being men and women, thinking human beings. Far too often we fall for the not-very-subtle temptation: the more we consume, the happier (more blessed) we will be: more cornflakes, Tang, Preparation-H, automobiles, washing machines, aspirin, Exedrin, Drano, Tide, Bufferin--but it gives us headaches, not happiness. Happiness comes to the poor in spirit.