He came to the conclusion that humans confused the content with the container. They would gorge themselves on great plates of inferior food, imagining it to be delicious because there was simply so much of it. Or, they would make half wits their leaders, merely because they were pleasing to the eye, or because their words were spoken in honeyed voices. And when it came to information, they would champion weighty tomes that contained almost no real content, while shunning small books that imparted real truth.