When we speak of 'populism' today,1 we sometimes mean nothing more than a politics that is audible as well as intelligible to the man in the street - or, to be precise, the man and woman slumped on their sofa, their attention skipping fitfully from flat-screen TV to laptop to smartphone to tablet and back to television, or the man and woman at work, sitting in front of desktop PCs but mostly exchanging suggestive personal messages on their smartphones.