Here's another. Kill man's sense of values. Kill his capacity to recognise greatness or to achieve it. Great men can't be ruled. We don't want any great men. Don't deny conception of greatness. Destroy it from within. The great is the rare, the difficult, the exceptional. Set up standards of achievement open to all, to the least, to the most inept - and you stop the impetus to effort in men, great or small. You stop all incentive to improvement, to excellence, to perfection. Laugh at Roark and hold Peter Keating as a great architect. You've destroyed architecture. Build Lois Cook and you've destroyed literature. Hail Ike and you've destroyed the theatre. Glorify Lancelot Clankey and you've destroyed the press. Don't set out to raze all shrines - you'll frighten men, Enshrine mediocrity - and the shrines are razed. Then there's another way. Kill by laughter. Laughter is an instrument of human joy. Learn to use it as a weapon of destruction. Turn it into a sneer. It's simple. Tell them to laugh at everything. Tell them that a sense of humour is an unlimited virtue. Don't let anything remain sacred in a man's soul - and his soul won't be sacred to him. Kill reverence and you've killed the hero in man. One doesn't reverence with a giggle. He'll obey and he'll set no limits to obedience - anything goes - nothing is too serious.