"Originals do vary in their attitudes toward risk. Some are skydiving gamblers; others are penny-pinching germophobes. To become original, you have to try something new, which means accepting some measure of risk. But the most successful originals are not the daredevils who leap before they look. They are the ones who reluctantly tiptoe to the edge of a cliff, calculate the rate of descent, triple-check their parachutes, and set up a safety net at the bottom just in case. As Malcolm Gladwell wrote in the New Yorker, "Many entrepreneurs take plenty of risks--but those are generally the failed entrepreneurs, not the success stories."