The beauty myth posited to women a false choice: Which will I be, sexual or serious? We must reject that false and forced dilemma. Men's sexuality is taken to be enhanced by their seriousness; to be at the same time a serious person and a sexual being is to be fully human. Let's turn on those who offer this devil's bargain and refuse to believe that in choosing one aspect of the self we must thereby forfeit the other. In a world in which women have real choices, the choices we make about our appearance will be taken at last for what they really are: no big deal.