Pride is the recognition of the fact that you are your own highest value and, like all of man's values, it has to be earned. His own happiness is man's only moral purpose, but only his own virtue can achieve it...Life is the reward of virtue- and happiness is the goal and the reward of life. Happiness is a state of non-contradictory joy- a joy without penalty or guilt, a joy that does not clash with any of your values and does not work for your won destruction, not the joy of escaping from your mind, but using your mind's fullest power. Happiness is possible only to a rational man, the man who desires nothing but rational goals, seek nothing but rational values and finds his joy in nothing bu rational actions. The symbol of all relationships among such men, the moral symbol of respect for human beings, is the trade...A trader is a man who earns what he gets and does not give or take the undeserved.