"They need to get a good PR guy." "What's a PR guy?" "They're kind of like the old Greek sophists who played with words until you believed up was down. PR guys get paid to make people believe that a pile of shit is an investment in soil fertility. Professional liars." "Ah!" Manannan's expression lit with comprehension. "They are politicians?" "No, they're smarter and less pretty. They advise politicians."