"Our favorite example of meaning comes from a "Peanuts" cartoon strip. Lucy asks Schroeder--Schroeder playing the piano, of course, and ignoring Lucy--if he knows what love is. Schroeder stands at attention and intones, "Love: a noun, referring to a deep, intense, ineffable feeling toward another person or persons." He then sits down and returns to his piano. The last caption shows Lucy looking off in the distance, balefully saying, "On paper, he's great." Most mission statements suffer that same fate: On paper, they're great."