"the National Research Council (NRC) hired a team of anthropologists, led by the venerable Margaret Mead, to study American food habits. How do people decide what's good to eat, and how do you go about changing their minds? Studies were undertaken, recommendations drafted, reports published--including Mead's 1943 opus "The Problem of Changing Food Habits: Report of the Committee on Food Habits," and if ever a case were to be made for word-rationing, there it was. The" --