"But it would be far more effective--and considerably more inventive--to enact that same process with a text that has no preexisting meaning. A book that is "just a book": the forgotten airport bestseller no one took seriously or the utterly unknown memoir that can be reframed as brilliant and ultra-prescient. Instead of fitting the present (past) into the future, we will jam the present (future) into the present (past).18 And it won't be the first time this has been done."