|
99ed382
|
Never fall in love with an idea. They're whores: if the one you're with isn't doing the job, there's always, always, always another.
|
|
|
Chip Kidd |
|
0fa57dc
|
Commercial Art tries to make you buy things. Graphic Design gives you ideas.
|
|
commercial
graphic-design
graphics
design
|
Chip Kidd |
|
a898908
|
Hey, have you heard that one about the difference between me, Wit, and my loutish cousin, Hilarity? No? Okay, so I walk into a bar, you see, very unassuming, and order a martini. Then the bartender, Hilarity, hauls off and squirts me in the face with a seltzer bottle, ruining my n ice new camel hair suit, dousing my monocle and my watch fob, soaking my cravat. So, do I let him have what for, and blow my top? I do not. I simply say: Sorry, I..
|
|
monocles
wit
|
Chip Kidd |
|
dcd4c14
|
Kiddies, Graphic Design, if you wield it effectively, is Power. Power to transmit ideas that change everything. Power that can destroy an entire race or save a nation from despair. In this century, Germany chose to do the former with the swastika, and America opted for the latter with Mickey Mouse and Superman.
|
|
|
Chip Kidd |
|
d348c89
|
Never fall in love with an idea. They're whores: if the one you're with isn't doing the job there's always, always, always another.
|
|
|
Chip Kidd |
|
a49c66c
|
After age twenty-five, you're not a victim anymore -- you're a volunteer.
|
|
twenties
|
Chip Kidd |
|
051a95e
|
Life is a life-long assignment that must be constantly analyzed, clarified, figured out, and responded to appropriately.
|
|
|
Chip Kidd |
|
6359c37
|
Yes, Garnett Grey was an Architect. Were a psychoanalyst to approach him from behind, tap his shoulder, and say 'Humanity,' Garrett'd spin and respond, without hesitation, 'Solvable'.
|
|
|
Chip Kidd |
|
af4309f
|
Just who are the cheese monkeys? And what do they want?
|
|
|
Chip Kidd |
|
05f0590
|
Graphic Design for its own sake will never happen, because the concept cancels itself out -- a poster about nothing other than itself is not Graphic Design, it's ... makin' ART.
|
|
graphic-design
design
|
Chip Kidd |
|
92f8a17
|
Design is, literally, purposeful planning. Graphic Design, then, is the form those plans will take.
|
|
visualization
graphic-design
|
Chip Kidd |
|
b60d363
|
Never let your mouth write a check that your ass can't cash.
|
|
success
life
|
Chip Kidd |
|
9fea25b
|
My longing for someone to talk to made Himillsy the lightning bug in my honey jar. I punched holes in the lid so she could breathe.
|
|
|
Chip Kidd |
|
de1b3d1
|
Nothing worth knowing can ever be taught in a classroom.
|
|
learning
life
university
|
Chip Kidd |
|
7620d0f
|
But at the end of the day, you can't major in Making Stuff, so it was Art by default.
|
|
university
|
Chip Kidd |
|
34cae22
|
It's not Art. And Art is not Design.
|
|
design
|
Chip Kidd |
|
d3d1af4
|
Did they want what I wanted? Did they want to understand, to unlock it? To decode it? To glean, to touch, to learn, to get something, to proceed, to get somewhere, to graduate, to work, to thrive; to someday, sometime, finally earn the luxury, the permission to ... stop, to stop all of this, to relax, and forget?
|
|
work
life
|
Chip Kidd |
|
8e16935
|
We are the Western World. We read, see, think. Left. To. Right. We can't help it. ..The problem with Top to Bottom is that it's unAmerican. We want to begin in the depths and climb our way upward. But our typographic system argues against this and wins, and images follow suit.
|
|
|
Chip Kidd |
|
902a329
|
photography opened up quite a little Pandora's box, kiddies. (...) Once we no longer had to depend on drawing and painting to record our existence -- once they became an option -- they mutated . . . into a form of expression. And Art for its own sake, God help us, was born.
|
|
photography
drawing
painting
|
Chip Kidd |
|
ded2e57
|
I've been drawing shoes,' said Sketch, evoking a fireman who's been searching the smoking hulks of scorched buildings for burn victims, 'and it's been going feetingly.
|
|
|
Chip Kidd |
|
2ff71e2
|
Even if I wasn't a Japanophile, I would still use chopsticks all the time, for all kinds of cuisine. Especially salads, which can be unwieldy on a fork. The cultural difference between selecting your food and stabbing it is symbolic of the quiet simplicity of the East versus the blunt directness of the West.
|
|
|
Chip Kidd |
|
48a8175
|
On the first day of class, the Visual Arts building reclined before me like an old brick whore, egging me to show her one, last, good time. I doubted I was up to the task, but regardless, I entered from the rear, just to give myself the slightest mental edge.
|
|
|
Chip Kidd |
|
65a7b93
|
He was the most astonishing contradiction of components I'd ever encountered. Shy yet fiercely communicative when putting an idea into your head. Vocally astringent regarding his own abilities but not to the point that he couldn't produce--he was as prolific an artist (yes, an artist, and I never use the term, especially regarding people I like) I've ever seen. But I could feel it. Everything he sketched, penciled, inked, made--was a paymen..
|
|
chip-kidd
|
Chip Kidd |
|
adc1ee5
|
Penguin Classic, with the orange bands at the top and bottom; and the Gill Sans thirty-sixpoint title, all caps, centered and medium weight, in black on the white band in the middle. One of the designer Tschichold's prouder moments, when he finally woke the hell up and joined the twentieth century.
|
|
penguin-classic
graphic-design
|
Chip Kidd |
|
c72941a
|
I find that the older I get, the clearer I want things to be. I think this is a natural symptom of maturation -- as we age, mysteries pile up, and they're usually not the fun ones: Just how long do I have? Why do some people get what they deserve, and others don't? Why are certain problems so easy to solve, while others are totally impossible? Will they ever, ever bring working jetpacks to the marketplace?
|
|
|
Chip Kidd |
|
a9a7348
|
The cultural difference between selecting your food and stabbing it is symbolic of the quiet simplicity of the East versus the blunt directness of the West. Chopsticks are a little tricky to master at first, but once you do, it can eventually seem a bit crude that you used to poke and prod at your meal with forks and knives.
|
|
|
Chip Kidd |
|
d78e275
|
I'm not much of anything, (...) besides bored and boring, punctuated by fits of scant self-amusement. And you are ...?
|
|
|
Chip Kidd |
|
4757489
|
Twenty-six letters: Marjorie Morningstar or Ulysses. The man-made world means exactly that. There isn't an inch of it that doesn't have to be dealt with, figured out, executed. And it's waiting for you to decide what it's going to look like.
|
|
graphic-design
graphics
|
Chip Kidd |