| Link | Quote | Stars | Tags | Author |
| e13eff6 | Says John Updike, 'Serifs exist for a purpose. They help the eye pick up the shape of the letter. Piquant in little amounts, sanserif in page-size sheets repels readership as wax paper repels water; it has a sleazy, cloudy look. | David Ogilvy | ||
| b1d587a | At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock. | David Ogilvy |