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| 01f1d21 | The very first hit factory was T.B. Harms, a Tin Pan Alley publishing company overseen by Max Dreyfus. With staff writers like Jerome Kern, George and Ira Gershwin, Cole Porter, and Richard Rodgers, T.B. Harms was the dominant publisher of popular music in the early twentieth century. Dreyfus called his writers "the boys" and installed pianos for them to compose on around the office on West Twenty-Eighth, the street that gave Tin Pan Alley .. | John Seabrook |