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I believe passionately in edutainment--whether in front of a business audience, a classroom of students or a crowd of parishioners at church. Laughter
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Paco Underhill |
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you've got to plan for the nonshopper as much as the shopper.
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Paco Underhill |
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something about rules--you have to either follow them or break them with gusto.
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Paco Underhill |
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A recent study of how men and women differ when it comes to the mall turned up this fact: Men, once you get them in the door, are much more in- terested in the social aspect of malls than the shopping part, whereas women say the social aspect is important but shopping comes rst. Men enjoy the mall as a form of recreation--they like watching people and browsing around in stores more than shopping. Maybe they'll spend fteen minutes in a books..
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Paco Underhill |
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into
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Paco Underhill |
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we don't notice a single sign or display we pass until that mission is accomplished.
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Paco Underhill |
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If you tell too much too soon, you'll overload them and they'll give up. If you confuse them, they'll ignore the message altogether.
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Paco Underhill |
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Amenability and profitability are totally and inextricably linked. Take
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Paco Underhill |
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or what has been termed the "decompression zone," as among our most meaningful and useful work. It"
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Paco Underhill |
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Remember that more than 60 percent of what we buy wasn't on our list. And
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Paco Underhill |