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0fa57dc Commercial Art tries to make you buy things. Graphic Design gives you ideas. commercial design graphic-design graphics Chip Kidd
05f0590 Graphic Design for its own sake will never happen, because the concept cancels itself out -- a poster about nothing other than itself is not Graphic Design, it's ... makin' ART. design graphic-design Chip Kidd
92f8a17 Design is, literally, purposeful planning. Graphic Design, then, is the form those plans will take. graphic-design visualization Chip Kidd
adc1ee5 Penguin Classic, with the orange bands at the top and bottom; and the Gill Sans thirty-sixpoint title, all caps, centered and medium weight, in black on the white band in the middle. One of the designer Tschichold's prouder moments, when he finally woke the hell up and joined the twentieth century. graphic-design penguin-classic Chip Kidd
4757489 Twenty-six letters: Marjorie Morningstar or Ulysses. The man-made world means exactly that. There isn't an inch of it that doesn't have to be dealt with, figured out, executed. And it's waiting for you to decide what it's going to look like. graphic-design graphics Chip Kidd