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eaacdef
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"A propaganda model has a certain initial plausibility on guided free-market assumptions that are not particularly controversial. In essence, the private media are major corporations selling a product (readers and audiences) to other businesses (advertisers). The national media typically target and serve elite opinion, groups that, on the one hand, provide an optimal "profile" for advertising purposes, and, on the other, play a role in decision-making in the private and public spheres. The national media would be failing to meet their elite audience's needs if they did not present a tolerably realistic portrayal of the world. But their "societal purpose" also requires that the media's interpretation of the world reflect the interests and concerns of the sellers, the buyers, and the governmental and private institutions dominated by these groups."
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public-relations
truism
propaganda
media
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Noam Chomsky |
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0bc8073
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...his success in public relations had been due primarily to his masterful utilization of a single public relations technique: identifying himself with a popular cause. This technique was especially advantageous to him because his philosophy--that accomplishment, Getting Things Done, is the only thing that matters, that the end justifies any means, however ruthless--might not be universally popular. By keeping the public eye focused on the cause, the end, the ultimate benefit to be obtained, the technique kept the public eye from focusing on the methods by which the method was to be obtained.
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getting-things-done
public-relations
power
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Robert A. Caro |
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226abd7
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Media was once about protecting a name; on the web it is about building one.
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online-news
public-relations
pr
media
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Ryan Holiday |
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4889f3e
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"When attempting to turn things around for a particularly disliked or controversial client, Sitrick was fond of saying, "We need to find a lead steer!" The media, like any group of animals, gallops in a herd. It takes just one steer to start a stampede."
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public-relations
the-media
pr
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Ryan Holiday |
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6837140
|
Publishers and advertisers can't differentiate between the types of impressions an ad does on a site. A perusing reader is no better than an accidental reader. An article that provides worthwhile advice is no more valuable than one instantly forgotten. So long as the page loads and the ads are seen, both sides are fulfilling their purpose. A click is a click.
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public-relations
pr
marketing
journalism
media
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Ryan Holiday |