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| 2702b9b | Too often, corporate strategy is built on the misguided notion that we can reliably predict the future. Nassim Nicholas Taleb, one of the most cogent writers on the illusion of predictability, has said, "We cannot truly plan, because we do not understand the future--but this is not necessarily bad news. We could plan while bearing in mind such limitations. It just takes guts." | Brian J. Robertson |