| Link | Quote | Stars | Tags | Author |
| c2dbefc | Pulling out something surprising about the topic or disagreeing with conventional wisdom. E.g. Why improving your selling skills will lose you sales. Adding some form of quantification or ranking. E.g. The top 3 reasons you're losing sales. In this case curiosity is aroused because subscribers want to find out what you think are the top 3 reasons and whether they agree with what they'd have picked. Harnessing an emotion. E.g. 7 ways big cor.. | Ian Brodie |