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We were keeping our eye on 1984. When the year came and the prophecy didn't, thoughtful Americans sang softly in praise of themselves. The roots of liberal democracy had held. Wherever else the terror had happened, we, at least, had not been visited by nightmares. But we had forgotten that alongside 's dark vision, there was another - slightly older, slightly less well known, equally chilling: 's Brave New World. Contrary to common beli..
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aldous-huxley
fear
huxley
brave-new-world
orwell
george-orwell
desire
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Neil Postman |
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The clearest way to see through a culture is to attend to its tools for conversation.
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culture
media
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Neil Postman |
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Parents embraced "Sesame Street" for several reasons, among them that it assuaged their guilt over the fact that they could not or would not restrict their children's access to television. "Sesame Street" appeared to justify allowing a four- or five-year-old to sit transfixed in front of a television screen for unnatural periods of time. Parents were eager to hope that television could teach their children something other than which breakfa..
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Neil Postman |
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The television commercial has mounted the most serious assault on capitalist ideology since the publication of Das Kapital. To understand why, we must remind ourselves that capitalism, like science and liberal democracy, was an outgrowth of the Enlightenment. Its principal theorists, even its most prosperous practitioners, believed capitalism to be based on the idea that both buyer and seller are sufficiently mature, well informed and reaso..
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commercials
emotional-appeal
falsities
television-commercials
television
mcdonalds
public-discourse
idiocy
logic
drama
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Neil Postman |
e5db5a3
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On television, religion, like everything else, is presented, quite simply and without apology, as an entertainment. Everything that makes religion an historic, profound, sacred human activity is stripped away; there is no ritual, no dogma, no tradition, no theology, and above all, no sense of spiritual transcendence.
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Neil Postman |
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The point is that television does not reveal who the best man is. In fact, television makes impossible the determination of who is better than whom, if we mean by 'better' such things as more capable in negotiation, more imaginative in executive skill, more knowledgeable about international affairs, more understanding of the interrelations of economic systems, and so on. The reason has, almost entirely, to do with 'image.' But not because p..
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campaigns
irrelevancy
polling
politics
discourse
debate
elections
democracy
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Neil Postman |
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People of a television culture need "plain language" both aurally and visually, and will even go so far as to require it in some circumstances by law. The Gettysburg Address would probably have been largely incomprehensible to a 1985 audience."
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Neil Postman |
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television's way of knowing is uncompromisingly hostile to typography's way of knowing; that television's conversations promote incoherence and triviality; that the phrase "serious television" is a contradiction in terms; and that television speaks in only one persistent voice--the voice of entertainment"
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Neil Postman |
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What we are confronted with now is the problem posed by the economic and symbolic structure of television. Those who run television do not limit our access to information but in fact widen it. Our Ministry of Culture is
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aldous-huxley
television
america
politics
huxley
brave-new-world
orwell
george-orwell
society
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Neil Postman |
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The credibility of the teller is the ultimate test of the truth of a proposition. (102)
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truth
proposition
test
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Neil Postman |
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Every television program must be a complete package in itself. No previous knowledge is to be required. There must not be even a hint that learning is hierarchical, that it is an edifice constructed on a foundation. The learner must be allowed to enter at any point without prejudice. This is why you shall never hear or see a television program begin with the caution that if the viewer has not seen the previous programs, this one will be mea..
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television
learning
rational-thought
epistemology
knowledge
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Neil Postman |
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We are all, as Huxley says someplace, Great Abbreviators, meaning that none of us has the wit to know the whole truth, the time to tell it if we believed we did, or an audience so gullible as to accept it.
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huxley
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Neil Postman |
660caca
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Writing is defined as "a conversation with no one and yet with everyone."
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writing
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Neil Postman |
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I should go so far as to say that embedded in the surrealistic frame of a television news show is a theory of anticommunication, featuring a type of discourse that abandons logic, reason, sequence and rules of contradiction. In aesthetics, I believe the name given to this theory is Dadaism; in philosophy, nihilism; in psychiatry, schizophrenia. In the parlance of the theater, it is known as vaudeville.
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television
philosophy
public-discourse
epistemology
culture
ideology
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Neil Postman |
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The opposite of a correct statement is an incorrect statement. The opposite of a profound truth is another profound truth (Niels Bohr)." By this, he means that we require a larger reading of the human past, of our relations with each other, the universe and God, a retelling of our older tales to encompass many truths and to let us grow with change."
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past
truth
narrative
physics
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Neil Postman |
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There is no way to help a learner to be disciplined, active, and thoroughly engaged unless he perceives a problem to be a problem or whatever is to-be-learned as worth learning, and unless he plays an active role in determining the process of solution.
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learning
inquiry
thinking
teaching
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Neil Postman |
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Moreover, we have seen enough by now to know that technological changes in our modes of communication are even more ideology-laden than changes in our modes of transportation. Introduce the alphabet to a culture and you change its cognitive habits, its social relations, its notions of community, history and religion. Introduce the printing press with movable type, and you do the same. Introduce speed-of-light transmission of images and you ..
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progress
television
culture
utopia
ideology
technology
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Neil Postman |
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our youth must be shown that not all worthwhile things are instantly accessible and that there are levels of sensibility unknown to them.
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Neil Postman |
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For no medium is excessively dangerous if its users understand what its dangers are. It is not important that those who ask the questions arrive at my answers or Marshall McLuhan's (quite different answers, by the way). This is an instance in which the asking of the questions is sufficient. To ask is to break the spell.
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culture
ideology
technology
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Neil Postman |
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This is the lesson of all great television commercials: They provide a slogan, a symbol or a focus that creates for viewers a comprehensive and compelling image of themselves. In the shift from party politics to television politics, the same goal is sought. We are not permitted to know who is best at being President or Governor or Senator, but whose image is best in touching and soothing the deep reaches of our discontent. We look at the te..
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television
politics
psychology
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Neil Postman |
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In every tool we create, an idea is embedded that goes beyond the function of the thing itself.
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utilitarianism
technology
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Neil Postman |
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If parents wish to preserve childhood for their own children, they must conceive of parenting as an act of rebellion against culture.
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Neil Postman |
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We do not measure a culture based on its output of undisguised trivialities, but what it claims as significant.
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recreation
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Neil Postman |
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But it is not time constraints alone that produce such fragmented and discontinuous language. When a television show is in process, it is very nearly impermissible to say, "Let me think about that" or "I don't know" or "What do you mean when you say...?" or "From what sources does your information come?" This type of discourse not only slows down the tempo of the show but creates the impression of uncertainty or lack of finish. It tends to ..
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television
intelligence
public-discourse
thinking
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Neil Postman |
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The question is not, Does or doesn't public schooling create a public? The question is, What kind of public does it create? A conglomerate of self-indulgent consumers? Angry, soulless, directionless masses? Indifferent, confused citizens? Or a public imbued with confidence, a sense of purpose, a respect for learning, and tolerance? The answer to this question has nothing whatever to do with computers, with testing, with teacher accountabili..
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school
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Neil Postman |
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enchantment is the means through which we may gain access to sacredness. Entertainment is the means through which we distance ourselves from it.
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Neil Postman |
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It would be a serious mistake to think of Billy Graham or any other television revivalist as a latter-day Jonathan Edwards or Charles Finney. Edwards was one of the most brilliant and creative minds ever produced by America. His contribution to aesthetic theory was almost as important as his contribution to theology. His interests were mostly academic; he spent long hours each day in his study. He did not speak to his audiences extemporaneo..
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Neil Postman |
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Today, we must look to the city of Las Vegas, Nevada, as a metaphor of our national character and aspiration, its symbol a thirty-foot-high cardboard picture of a slot machine and a chorus girl. For Las Vegas is a city entirely devoted to the idea of entertainment, and as such proclaims the spirit of a culture in which all public discourse increasingly takes the form of entertainment. Our politics, religion, news, athletics, education and c..
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Neil Postman |
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Of course, in television's presentation of the "news of the day," we may see the Now...this" mode of discourse in it's boldest and most embarrassing form. For there, we are presented not only with fragmented news but news without context, without consequences, without value, and therefore without essential seriousness; that is to say, news as pure entertainment."
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fragment
news-of-the-day
television
embarrassing
presentation
discourse
entertainment
news
technology
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Neil Postman |
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To engage the written word means to follow a line of thought, which requires considerable powers of classifying, inference-making and reasoning. It means to uncover lies, confusions, and overgeneralizations, to detect abuses of logic and common sense. It also means to weigh ideas, to compare and contrast assertions, to connect one generalization to another. To accomplish this, one must achieve a certain distance from the words themselves, w..
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reading
deduction
inference
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Neil Postman |
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We rarely talk about television, only about what's on television
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Neil Postman |
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It is not necessary to conceal anything from a public insensible to contradiction and narcoticized by technological diversions
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Neil Postman |
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In saying no one knew about the ideas implicit in the telegraph, I am not quite accurate. Thoreau knew. Or so one may surmise. It is alleged that upon being told that through the telegraph a man in Maine could instantly send a message to a man in Texas, Thoreau asked, "But what do they have to say to each other?" In asking this question, to which no serious interest was paid, Thoreau was directing attention to the psychological and social m..
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telegraph
television
social-science
society
media
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Neil Postman |
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Exposition is a mode of thought, a method of learning, and a means of expression. Almost all of the characteristics we associate with mature discourse were amplified by typography, which has the strongest possible bias toward exposition: a sophisticated ability to think conceptually, deductively and sequentially; a high valuation of reason and order; an abhorrence of contradiction; a large capacity for detachment and objectivity; and a tole..
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reading
reason
exposition
typography
logic
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Neil Postman |
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We do not refuse to remember; neither do we find it exactly useless to remember. Rather, we are being rendered unfit to remember. For if remembering is to be something more than nostalgia, it requires a contextual basis--a theory, a vision, a metaphor--
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Neil Postman |
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The television commercial has oriented business away from making products of value and toward making consumers feel valuable, which means that the business of business has now become pseudo-therapy. The consumer is a patient assured by psycho-dramas.
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Neil Postman |
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How often does it occur that information provided you on morning radio or television, or in the morning newspaper, causes you to alter your plans for the day, or to take some action you would not otherwise have taken, or provides insight into some problem you are required to solve?
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Neil Postman |
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All that has happened is that the public has adjusted to incoherence and been amused into indifference.
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Neil Postman |
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Prior to the age of telegraphy, the information-action ratio was sufficiently close so that most people had a sense of being able to control some of the contingencies in their lives. What people knew about had action-value. In the information world created by telegraphy, this sense of potency was lost, precisely because the whole world became context for news. Everything became everyone's business. For the first time, we were sent informati..
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communication-theory
la-la-la
internet
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Neil Postman |
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Marx understood well that the press was not merely a machine but a structure for discourse, which both rules out and insists upon certain kinds of content and, inevitably, a certain kind of audience.
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the-press
discourse
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Neil Postman |
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We must keep in mind the story of the statistician who drowned while trying to wade across a river with an average depth of four feet.
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Neil Postman |
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We may say then that the contribution of the telegraph to public discourse was to dignify irrelevance and amplify impotence. But this was not all: Telegraphy also made public discourse essentially incoherent. It brought into being a world of broken time and broken attention, to use Lewis Mumford's phrase. The principle strength of the telegraph was its capacity to move information, not collect it, explain it or analyze it. In this respect, ..
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telegraphy
public-discourse
typography
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Neil Postman |
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The line-by-line, sequential, continuous form of the printed page slowly began to lose its resonance as a metaphor of how knowledge was to be acquired and how the world was to be understood. "Knowing" the facts took on a new meaning, for it did not imply that one understood implications, background, or connections. Telegraphic discourse permitted no time for historical perspectives and gave no priority to the qualitative. To the telegraph, ..
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telegraphy
intelligence
public-discourse
typography
knowledge
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Neil Postman |
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In the Autobiography of Benjamin Franklin, there appears a remarkable quotation attributed to Michael Welfare, one of the founders of a religious sect known as the Dunkers and a longtime acquaintance of Franklin. the statement had its origins in Welfare's complaint to Franklin that zealots of other religious persuasions were spreading lies about the Dunkers, accusing them of abominable principles to which, in fact, they were utter strangers..
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From Amusing Ourselves to Death by Neil Postman |