"individuals are concerned not with the moral issue of realizing these standards, but with the amoral issue of engineering a convincing impression that these standards are being realized. Our activity, then, is largely concerned with moral matters, but as performers we do not have a moral concern in these moral matters. As performers we are merchants of morality. Our day is given over to intimate contact with the goods we display and our minds are filled with intimate understandings of them; but it may well be that the more attention we give to these goods, th e more d is ta n t we feel from them and from those who are believing enough to buy them. To use a different imagery, the very obligation and profitablility of appearing always in a steady moral light, of being a socialized character, forces