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e300553
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How you climb a mountain is more important than reaching the top.
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struggle
process
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Yvon Chouinard |
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The more you know, the less you need.
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wisdom
zen
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Yvon Chouinard |
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Real adventure is defined best as a journey from which you may not come back alive, and certainly not as the same person.
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Yvon Chouinard |
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907dfba
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If you want to understand the entrepreneur, study the juvenile delinquent. The delinquent is saying with his actions, "This sucks. I'm going to do my own thing."
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Yvon Chouinard |
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38ebef1
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A master in the art of living draws no sharp distinction between his work and his play; his labor and his leisure; his mind and his body; his education and his recreation. He hardly knows which is which. He simply pursues his vision of excellence through whatever he is doing, and leaves others to determine whether he is working or playing. To himself, he always appears to be doing both.
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Yvon Chouinard |
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the worst thing said about him is that he was "uncurious."
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motivation
enthusiasm
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Yvon Chouinard |
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df2128b
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The goal of climbing big, dangerous mountains should be to attain some sort of spiritual and personal growth, but this won't happen if you compromise away the entire process.
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individuality
process
journey
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Yvon Chouinard |
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6215a13
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most of the damage we cause to the planet is the result of our own ignorance.
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ignorance
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Yvon Chouinard |
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3a000c6
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I've always thought of myself as an 80 percenter. I like to throw myself passionately into a sport or activity until I reach about an 80 percent proficiency level. To go beyond that requires an obsession that doesn't appeal to me. Once I reach 80 percent level I like to go off and do something totally different; that probably explains the diversity of the Patagonia product like - and why our versatile, multifaceted clothes are the most succ..
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Yvon Chouinard |
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598b2e8
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It's okay to be eccentric if you're rich; otherwise you're just crazy.
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Yvon Chouinard |
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2d2a597
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Everything we personally own that's made, sold, shipped, stored, cleaned, and ultimately thrown away does some environmental harm every step of the way, harm that we're either directly responsible for or is done on our behalf.
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environmentalism
green
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Yvon Chouinard |
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8e4d5e5
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Doing risk sport had taught me another important lesson: never exceed your limits. You push the envelope and you live for those moments when you're right on the edge, but you don't go over. You have to be true to yourself; you have to know your strengths and limitations and live within your means.
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risk
on-the-edge
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Yvon Chouinard |
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1466d23
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At Patagonia, making a profit is not the goal because the Zen master would say profits happen 'when you do everything else right'.
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Yvon Chouinard |
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We want customers who need our clothing, not just desire it.
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Yvon Chouinard |
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We are the last generation that can experience true wilderness. Already the world has shrunk dramatically. To a Frenchman, the Pyrenees are "wild." To a kid living in a New York City ghetto, Central Park is "wilderness," the way Griffith Park in Burbank was to me when I was a kid. Even travelers in Patagonia forget that its giant, wild-looking estancias are really just overgrazed sheep farms. New Zealand and Scotland were once forested and ..
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Yvon Chouinard |
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Uncurious people do not lead examined lives; they cannot see causes that lie deeper than the surface.
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Yvon Chouinard |
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5c62d04
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I don't really believe that humans are evil; it is just that we are not very intelligent animals. No animal is so stupid as to foul its only nest, except humans.
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Yvon Chouinard |
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abb800a
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There's no difference between a pessimist who says, 'It's all over, don't bother trying to do anything, forget about voting, it won't make a difference,' and an optimist who says, 'Relax, everything is going to turn out fine.' Either way the results are the same. Nothing gets done.
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Yvon Chouinard |
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What we take, how and what we make, what we waste, is in fact a question of ethics.
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Yvon Chouinard |
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Reusing something instead of immediately discarding it, when done for the right reasons, can be an act of love which expresses our own dignity. --
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Yvon Chouinard |
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2bb961c
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Good design is as little design as possible.
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Yvon Chouinard |
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e558acc
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A master in the art of living draws no sharp distinction between his work and his play; his labor and his leisure; his mind and his body; his education and his recreation. He hardly knows which is which. He simply pursues his vision of excellence through whatever he is doing, and leaves others to determine whether he is working or playing. To himself, he always appears to be doing both. --L. P. Jacks Patagonia's
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Yvon Chouinard |
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9c3b907
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I have a little different definition of evil than most people. When you have the opportunity and the ability to do good and you do nothing, that's evil. Evil doesn't always have to be an overt act, it can be merely the absence of good.
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Yvon Chouinard |
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744b5cd
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Even if he or she isn't aware of it, every individual spends an entire lifetime creating and evolving a personal image that others perceive.
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Yvon Chouinard |
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08957e7
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In anything at all, perfection is finally attained not when there is no longer anything to add, but when there is no longer anything to take away, when a body has been stripped down to its nakedness. Studying
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Yvon Chouinard |
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It was also clear that in order to survive at this game, we had to get serious.
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Yvon Chouinard |
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If you focus on the process of climbing, you'll end up on the summit.
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Yvon Chouinard |
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After we had pondered our responsibilities and financial liabilities, one day it dawned on me that I was a businessman and would probably be one for a long time. It was also clear that in order to survive at this game, we had to get serious. I also knew that I would never be happy playing by the normal rules of business; I wanted to distance myself as far as possible from those pasty-faced corpses in suits I saw in airline magazine ads. If ..
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Yvon Chouinard |
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acca4c5
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A master in the art of living draws no sharp distinction between his work and his play; his labor and his leisure; his mind and his body; his education and his recreation.
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Yvon Chouinard |
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607b705
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use business to inspire and implement solutions to the environmental crisis.
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Yvon Chouinard |
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To re-create the entrepreneurial atmosphere of the sort we'd had at Chouinard Equipment, we broke the line into eight categories and hired eight product czars to manage them. Each was responsible for his or her own product development, marketing, inventory, quality control, and coordination with the three sales channels--wholesale, mail order, and retail.
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Yvon Chouinard |
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777689e
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Why is a worm so effective? Because it is always moving.
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Yvon Chouinard |
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Once you lose the discipline of functionality as a design guidepost, the imagination runs amok.
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Yvon Chouinard |
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Rainbow trout live in the fastest currents, cutthroat trout in quiet eddies behind snags, brook trout in the pools at the inner bends of streams.
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Yvon Chouinard |
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c989144
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For a dark stream bottom, use a dark fly; for a light stream bottom, use a light fly.
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Yvon Chouinard |
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when we consider the purchase of anything, to ask ourselves, both as producers and consumers: Is this purchase necessary? Do I really need a new outfit to do yoga? Can I do well enough with something I already have? And will it do more than one thing?
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Yvon Chouinard |
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546c160
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Again, like the Zen approach to archery or anything else, you identify the goal and then forget about it and concentrate on the process. Measure
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Yvon Chouinard |
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8dff982
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Buy less; buy better. Make fewer styles; design better.
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Yvon Chouinard |
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d44fe86
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Work had to be enjoyable on a daily basis.
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Yvon Chouinard |
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6622348
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Sometimes good ideas spring from having a sense of where you want to go, of having a vision of the next level of products.
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Yvon Chouinard |
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f08ed91
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In anything at all, perfection is finally attained not when there is no longer anything to add, but when there is no longer anything to take away, when a body has been stripped down to its nakedness.
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Yvon Chouinard |
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aed242b
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I found that the Russians had destroyed much of their country trying to keep up with the United States in their arms race.
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Yvon Chouinard |
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ca908b0
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Patagonia brings to mind, as we once wrote in a catalog introduction, "romantic visions of glaciers tumbling into fjords, jagged windswept peaks, gauchos and condors." Our intent was to make clothing for those rugged southern Andes/Cape Horn conditions. It's been a good name for us, and it can be pronounced in every language."
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Yvon Chouinard |
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0bfffe6
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Looking back now, I see that we made all the classic mistakes of a growing company.
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Yvon Chouinard |