| Link | Quote | Stars | Tags | Author |
| 5b9cd90 | But [Coca-Cola] was also genuinely welcomed by the servicemen in far-flung military bases: Coca-Cola reminded them of home and helped to maintain morale. | morale military home | Tom Standage | |
| 245a322 | It is that we not be made to seem wholly helpless in the opening moments of the war. Once a nation ceases to believe that they can win a war, that war is lost. | war morale | Jim Butcher |