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478de4d
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Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
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pr
writing-advice
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Guy Kawasaki |
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226abd7
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Media was once about protecting a name; on the web it is about building one.
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online-news
public-relations
pr
media
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Ryan Holiday |
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4889f3e
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"When attempting to turn things around for a particularly disliked or controversial client, Sitrick was fond of saying, "We need to find a lead steer!" The media, like any group of animals, gallops in a herd. It takes just one steer to start a stampede."
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public-relations
the-media
pr
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Ryan Holiday |
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6837140
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Publishers and advertisers can't differentiate between the types of impressions an ad does on a site. A perusing reader is no better than an accidental reader. An article that provides worthwhile advice is no more valuable than one instantly forgotten. So long as the page loads and the ads are seen, both sides are fulfilling their purpose. A click is a click.
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public-relations
pr
marketing
journalism
media
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Ryan Holiday |