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We needed philosophical and inspirational guides to make sure we always asked the right questions and found the right answers.
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Yvon Chouinard |
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The goal was to teach every employee in the company our business and environmental ethics and values.
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Yvon Chouinard |
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You have to be true to yourself; you have to know your strengths and limitations and live within your means.
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Yvon Chouinard |
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The sooner a company tries to be what it is not, the sooner it tries to "have it all," the sooner it will die."
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Yvon Chouinard |
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Function must dictate form.
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Yvon Chouinard |
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It's okay to be eccentric, as long as you are rich; otherwise you're just crazy.
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Yvon Chouinard |
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So in 2013, Patagonia launched a venture capital fund to invest in environmentally and socially responsible for-profit start-ups. We wanted to apply the many lessons we have learned in trying to conduct our business more responsibly to applications beyond the outdoor apparel industry. We were willing to sacrifice short-term returns for long-term financial and environmental gains. Tin Shed Ventures serves as a vehicle for the third pillar of..
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Yvon Chouinard |
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There are some conservationists who are opposed to fishing and hunting, but I'm sorry, they are not thinking it through. In order to transpose mere interest into passionate love requires proactive behavior. The road is an uphill one because today's youth of the digital world are raised with offers of passive, instant gratification. Can a person raised in that environment ever fish all day without a bite? Maybe it should be mandatory for sch..
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Yvon Chouinard |
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The competition always stayed close on our heels, but we managed to keep innovating and improving our products.
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Yvon Chouinard |
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For faster or deeper water, use a big fly tied on a size 8 to 12 hook, and weight it heavily with tungsten bead heads and/ or nontoxic wire. For slower or shallower water, use a small fly tied on a size 12 to 16 hook and weighted only with a bead head or only with wire.
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Yvon Chouinard |
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Patagonia's image is a human voice. It expresses the joy of people who love the world, who are passionate about their beliefs, and who want to influence the future. It is not processed; it won't compromise its humanity. This means that it will offend, and it will inspire.
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Yvon Chouinard |
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In high water, fish migrate to the banks to stay out of the fast currents and to take advantage of the worms, beetles, ants, and other terrestrials being swept into the river by the floodwaters. If the water is very dirty, they position themselves right next to the bank, a rock, or the bottom in order to keep their equilibrium. In warm water, they move to the deeper cooler waters or place themselves near a cool spring or tributary. Alternat..
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Yvon Chouinard |
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Cutthroat trout display behavior more like brook trout than their rainbow trout cousins. They are most often found in quiet current tongues along undercut banks, under rock ledges and deadfalls, and in slow, deep pools. The cutthroat is often easily fooled, and its curiosity about big, bushy flies with bright colors and tinsel is legendary. They like to chase their prey and are suckers for large, rubber-legged dry flies slapped on the water..
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Yvon Chouinard |
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Brook trout are easy to fool, and are found in places on most rivers and streams that are easily reached: big pools, soft riffles, along undercuts, and under overhanging trees. Mostly though, they are found in soft, deep water, tend to feed lower down on the water column, and are less likely to take surface flies.
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Yvon Chouinard |
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When there is no crisis, the wise leader or CEO will invent one. Not by crying wolf but by challenging the employees with change.
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Yvon Chouinard |
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Anyone who thinks you can have infinite growth on a finite planet is either a madman or an economist. --Kenneth Boulding
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Yvon Chouinard |
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Yet despite the plethora of articles, books, films, and warning from scientists and even the military saying that global warming is the single biggest threat to the security of mankind--governments, businesses, and you and I continue to refuse to take meaningful steps to reverse the problem.
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Yvon Chouinard |
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If we could all come to see our consumer products as tools that help us to live our real lives--rather than as substitutes and surrogates for that life--we would need many fewer products to be happy.
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Yvon Chouinard |
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Patagonia's image arises directly from the values, outdoor pursuits, and passions of its founders and employees. While it has practical and nameable aspects, it can't be made into a formula. In fact, because so much of the image relies on authenticity, a formula would destroy it. Ironically, part of Patagonia's authenticity lies in not being concerned about having an image in the first place. Without a formula, the only way to sustain an im..
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Yvon Chouinard |