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Too many people think that great victories like Grant's and Edison's came from a flash of insight. That they cracked the problem with pure genius. In fact, it was the slow pressure, repeated from many different angles, the elimination of so many other more promising options, that slowly and surely churned the solution to the top of the pile. Their genius was unity of purpose, deafness to doubt, and the desire to stay at it.
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Ryan Holiday |
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Okay, you've got to do something very difficult. Don't focus on that. Instead break it down into pieces. Simply do what you need to do right now. And do it well. And then move on to the next thing. Follow the process and not the prize. The
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Ryan Holiday |
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Their lifestyle is the result of prioritizing.
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Ryan Holiday |
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we believe in the obstacle more than in the goal, which will inevitably triumph?
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Ryan Holiday |
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Cato practiced the kind of public speech capable of moving the masses, believing proper political philosophy takes care like any great city to maintain the warlike element. But he was never seen practicing in front of others, and no one ever heard him rehearse a speech. When he was told that people blamed him for his silence, he replied, 'Better they not blame my life. I begin to speak only when I'm certain what I'll say isn't better left u..
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Ryan Holiday |
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Appearances are deceiving. Having authority is not the same as being an authority. Having the right and being right are not the same either. Being promoted doesn't necessarily mean you're doing good work and it doesn't mean you are worthy of promotion (they call it failing upward in such bureaucracies). Impressing people is utterly different from being truly impressive.
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Ryan Holiday |
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Problems are rarely as bad as we think--or rather, they are precisely as bad as we think. It's
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Ryan Holiday |
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The obstacle in the path becomes the path. Never forget, within every obstacle is an opportunity to improve our condition." What holds you back? The Physical? Size. Race. Distance. Disability. Money. The Mental? Fear. Uncertainty. Inexperience. Prejudice. Perhaps people don't take you seriously. Or you think you're too old. Or you lack support or enough resources. Maybe laws or regulations restrict your options. Or your obligations do. Or f..
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Ryan Holiday |
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The founding of a company, making money in the market, or the formation of an idea is messy. Reducing it to a narrative retroactively creates a clarity that never was and never will be there. When
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Ryan Holiday |
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Once you start attacking an obstacle, quitting is not an option.
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obstaclest
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Ryan Holiday |
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This book will share with you their collective wisdom in order to help you accomplish the very specific and increasingly urgent goal we all share: overcoming obstacles. Mental obstacles. Physical obstacles. Emotional obstacles. Perceived obstacles.
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Ryan Holiday |
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The only relationship between work and chatter is that one kills the other.
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Ryan Holiday |
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Responsibility requires a readjustment and then increased clarity and purpose. First, setting the top-level goals and priorities of the organization and your life. Then enforcing and observing them.
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Ryan Holiday |
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Next, we must examine our impulses to act--that is, our motivations. Are we doing things for the right reasons? Or do we act because we haven't stopped to think? Or do we believe that we have to do something?
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Ryan Holiday |
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But he knew plenty of distracting sinkholes too: gossip, the endless call of work, as well as fear, suspicion, lust. Every human being is pulled by these internal and external forces that are increasingly more powerful and harder to resist.
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Ryan Holiday |
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You'll have far better luck toughening yourself up than you ever will trying to take the teeth out of a world that is--at best--indifferent to your existence. Whether we were born weak like Roosevelt or we are currently experiencing good times, we should always prepare for things to get tough. In our own way, in our own fight, we are all in the same position Roosevelt was in.
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Ryan Holiday |
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We don't get to choose what happens to us, but we can always choose how we feel about it.
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Ryan Holiday |
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A growth hacker doesn't see marketing as something one does but rather as something one builds into the product itself. The product is then kick-started, shared, and optimized (with these steps repeated multiple times) on its way to massive and rapid growth.
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Ryan Holiday |
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For if a person shifts their caution to their own reasoned choices and the acts of those choices, they will at the same time gain the will to avoid, but if they shift their caution away from their own reasoned choices to things not under their control, seeking to avoid what is controlled by others, they will then be agitated, fearful, and unstable." --EPICTETUS, DISCOURSES, 2.1.12 T"
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Ryan Holiday |
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sangfroid:
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Ryan Holiday |
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Passion typically masks a weakness. Its breathlessness and impetuousness and franticness are poor substitutes for discipline, for mastery, for strength and purpose and perseverance. You need to be able to spot this in others and in yourself, because while the origins of passion may be earnest and good, its effects are comical and then monstruous.
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Ryan Holiday |
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Not me," you think."
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Ryan Holiday |
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From Rusticus . . . I learned to read carefully and not be satisfied with a rough understanding of the whole, and not to agree too quickly with those who have a lot to say about something." --MARCUS AURELIUS, MEDITATIONS, 1.7.3"
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Ryan Holiday |
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All of us waste precious life doing things we don't like, to prove ourselves to people we don't respect, and to get things we don't want. Why
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Ryan Holiday |
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The pretense of knowledge is our most dangerous vice, because it prevents us from getting any better. Studious self-assessment is the antidote. The
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Ryan Holiday |
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In The Book of Five Rings, he notes the difference between observing and perceiving. The perceiving eye is weak, he wrote; the observing eye is strong. Musashi understood that the observing eye sees simply what is there. The perceiving eye sees more than what is there.
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Ryan Holiday |
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The novelist Anne Lamott describes that ego story well. "If you are not careful," she warns young writers, "station KFKD (K-Fucked) will play in your head twenty-four hours a day, nonstop, in stereo." Out"
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Ryan Holiday |
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It's three interdependent, interconnected, and fluidly contingent disciplines: Perception, Action, and the Will.
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Ryan Holiday |
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While others are excited or afraid, we will remain calm and imperturbable. We will see things simply and straightforwardly, as they truly are--neither good nor bad. This will be an incredible advantage for us in the fight against obstacles.
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Ryan Holiday |
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There's a saying in Latin: Vires acquirit eundo (We gather strength as we go). That's how it works. That's our motto.
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Ryan Holiday |
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Growth Hacker Is the New VP [of] Marketing." What? I was a VP of marketing. I quite liked my job. I was good at it, too. Self-taught, self-made, I was, at twenty-five, helping to lead the efforts of a publicly traded company with 250 stores in twenty countries and more than $600 million in revenue. But the writer, Andrew Chen, an influential technologist and entrepreneur, didn't care about any of that. According to him, my colleagues and I ..
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Ryan Holiday |
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of being a great marketer. Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of "How do I get customers for my product?" and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. . . . The entire marketing team is being disrupted. Rather than a VP of Marketing with a bunch of non-technical marketers reporting to them, instead growth hackers are engineers leading..
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Ryan Holiday |
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Whether you're currently a marketing executive or a college grad about to enter the field--the first growth hackers have pioneered a new way. Some of their strategies are incredibly technical and complex. The strategies also change constantly; in fact, occasionally it might work only one time. This book is short because it sticks with the timeless parts. I also won't weigh you down with heavy concepts like "cohort analysis" and "viral coeff..
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Ryan Holiday |
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TechCrunch, Fast Company, Mashable, Inc., Entrepreneur, and countless other publications. LinkedIn and Hacker News abound with job postings: Growth Hacker Needed. Their job isn't to "do" marketing as I had always known it; it's to grow companies really fast--to take something from nothing and make it something enormous within an incredibly tight window. And it says something about what marketing has become that these are no longer considere..
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Ryan Holiday |
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Heraclitus called self-deception an awful disease and eyesight a lying sense." --DIOGENES LAERTIUS, LIVES OF THE EMINENT PHILOSOPHERS,"
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Ryan Holiday |
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Noah Kagan, a growth hacker at Facebook, the personal finance service Mint.com (which sold to Intuit for nearly $170 million), and the daily deal site AppSumo (which has more than eight hundred thousand users), explains it simply: "Marketing has always been about the same thing--who your customers are and where they are."5 What growth hackers do is focus on the "who" and "where" more scientifically, in a more measurable way. Whereas marketi..
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Ryan Holiday |
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how do you get, maintain, and multiply attention in a scalable and efficient way?
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Ryan Holiday |
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director of growth at StumbleUpon, put it best: growth hacking is more of a mindset than a tool kit.
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Ryan Holiday |
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Make something people want. --PAUL GRAHAM
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Ryan Holiday |
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Yet for years, this was a scenario that marketers tolerated and accepted as part of the job. We all told ourselves that "you go to market with the product you have, not the one you want." And then we wondered why our strategies failed--and why those failures were so expensive."
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Ryan Holiday |
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In other words, the best marketing decision you can make is to have a product or business that fulfills a real and compelling need for a real and defined group of people--no matter how much tweaking and refining this takes.
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Ryan Holiday |
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It was a wake-up call to me to learn that Airbnb was by no means unique: Instagram started as a location-based social network called Burbn (which had an optional photo feature). It attracted a core group of users and more than $500,000 in funding. And yet the founders realized that its users were flocking to only one part of the app--the photos and filters. They had a meeting, which one of the founders recounts like this: "We sat down and s..
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Ryan Holiday |
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Some companies like Airbnb and Instragram spend a long time trying new iterations until they achieve what growth hackers call Product Market Fit (PMF); others find it right away. The end goal is the same, however, and it's to have the product and its customers in perfect sync with each other. Eric Ries, author of The Lean Startup, explains that the best way to get to Product Market Fit is by starting with a "minimum viable product" and impr..
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Ryan Holiday |
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Product Market Fit is a feeling backed with data and information.
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Ryan Holiday |